About Us

Jon Saunders is the founder and owner of JMS Investments, through which he carries out private investment and advisory roles across the leisure and hospitality sectors.

Having formerly created, grown and successfully sold several businesses of his own Jon today enjoys working with ambitious entrepreneurs, Boards and fellow investors who are looking to significantly expand their businesses. He invests directly and will also co-invest with other funds and institutions.

Past Clients

Jon has invested in and has played a pivotal role in several respected and rapidly growing start up businesses in the leisure and hospitality sectors.

JMS investments are actively looking to get involved with businesses in the leisure sector in a variety of ways both as buyers or investors in trading businesses.

Jon is also a Strategic Advisor to a number of turnaround and restructuring consultancy focused on the SME sector.

JMS Investments support several local charities that support the local community such as Brighton based Starr Trust, Rockinghorse and in Wales with Noahs Arc and Ty Hafan. We continue to support these going forward through developing connections and vital funds for some great charities.

Former Investments & Roles

Jon has been responsible for the creation, development and sale of a number of the UK's most highly regarded leisure businesses.

In the hospitality sector these include Ten Mill Lane and The Dead Canary. He has also consulted with businesses such as Swalec stadium and Spiros fine Dining of Cardiff with several key projects.

Jon’s experience within these businesses includes brand development and roll out, market expansion, corporate and financial strategy, governance, fundraising and leading exit negotiations.

Events, Press &


Jon is often invited to speak and publish articles about the leisure and hospitality industries and has presented at a number of national and international events.
He speaks passionately about these industries and on a wide range of business matters.

Please email details of your event or article to


Contact Us


To explore how JMS Investments may assist with the development of your business, please send a message.

Please note that we receive many emails and business plans - and we will certainly reply if your plan is of interest. If your plan is not right for us, we wish you every success with your venture.